Environmental Zone – Participation

Introduction

An example of an interactive design I worked on is the project for the municipality of Arnhem. The goal was to encourage residents to choose routes that avoid the city center, thus reducing pressure on the environmental zones. To achieve this, we developed an extension for the Flitsmeister app that activated users at various points during their journey, encouraging them to choose alternative routes.

Challenges

The main goal of this project was to promote environmentally friendly behavior by reducing traffic congestion in the city center. One challenge was finding the right balance between effectively influencing user behavior and respecting ethical boundaries. We had to carefully consider how far we could go in influencing choices without making it feel intrusive or unwelcome.

Process

My approach started with researching how technology, such as apps, can be effectively used to support parents of young children in making sustainable choices. To test the reactions and feelings of the target audience, we developed visual communication tools, such as posters. Through this feedback, we refined our approach and found a balance between ethical guidance and behavioral change.
We worked iteratively, developing in phases and regularly testing with the target group to ensure that our approach aligned with their expectations and needs.

Results

The iterative approach led to a successful extension that is now used regularly. It has helped reduce traffic congestion in the city center, positively impacting the environment. By incorporating user feedback, we were able to refine the functionality and optimize the effect of the extension, resulting in a more effective incentive for choosing alternative routes.

Reflection

This project gave me valuable insights into how technology can be used to guide behavior while respecting ethical considerations. The iterative approach was crucial to the success of the project, and I learned how important it is to continuously test and adjust based on user feedback. This has significantly improved my approach to future projects.