Landing page- Deboled

Introduction

For one of Another Concept’s clients, I was tasked with designing a custom landing page. The goal was to create a user-centered, visually appealing page that would improve the conversion process.

Challenges

The challenge in this project was to design a landing page that not only communicated the client’s message clearly but also effectively encouraged users to take action. It was important to create a design that was both functional and visually appealing, without compromising on user-friendliness.

Process

I started by analyzing the target audience and the client’s objectives to understand the key conversion factors. I then developed wireframes and prototypes, focusing on the user journey and the visual hierarchy of the page. After developing the design, I tested it with the client and some users to gather feedback and further optimize the page.

Results

The landing page was well received by both the client and the users, and contributed to a higher conversion rate. Thanks to the clear structure and visually appealing design, users were more effectively guided toward the desired action.

Reflection

This project helped me refine my skills in designing landing pages, particularly in balancing visual appeal and functionality. I learned how important it is to understand the target audience and incorporate feedback into the process to achieve the best result.