Increase customer loyalty

In my graduation report, I researched how Another Concept can better inform its clients about the marketing and web design possibilities the company offers, with the goal of strengthening customer loyalty. During the research, I worked on developing a tool that provides both new and existing clients with more insight into their journey. After three iterations, I developed the “Strategy Disc,” a visual tool used to guide clients step by step through their online strategy. This ensures that clients remain actively engaged, communication is improved, and Another Concept maintains its competitive edge.

The report is in dutch.